Media Post Accounts on the Move 1/14/2008 January 14, 2008
Posted by Mark Blei in : Uncategorized , trackback| Mon, Jan 14, 2008 |
| Hyundai and Kia |
| Initiative |
| Initiative was awarded media duties on the $735 million Hyundai Motor America’s Hyundai and Kia accounts, besting incumbent Carat and Havas Media for the win. |
| Visa |
| OMD |
| OMD picked up additional media chores overseas for Visa, while successfully retaining U.S., Asia-Pacific, Chinese and Indian media duties. OMD and Mediaedge:cia are the finalists competing for Visa’s European media chores. |
| Xohm |
| Soho Square |
| Soho Square was tapped to handle U.S. strategic and brand positioning for Xohm, a WiMaxx network launched by Sprint. |
| Veryfine and Fruit20 |
| Carrafiello Diehl & Associates |
| Carrafiello Diehl & Associates was named agency of record for Veryfine and Fruit20, two beverage brands that were acquired from Kraft Foods by Sunny Delight Beverages Co., Cincinnati. The agency will handle general market responsibilities for both brands. |
| L’Oreal |
| Zenith Optimedia |
| Zenith Optimedia was awarded L’Oreal’s French media chores. |
| BT Group |
| Starcom and Zed Media |
| BT Group, a telcom company, consolidated its global media planning and buying account, valued at $130 million, at Starcom and Zed Media. |
| Chevrolet |
| In Review |
| Chevrolet placed its $35 million African American advertising account in review. Incumbent Carol H. Williams Adverting is defending the account. |
| RE FormsNet |
| pushtwentytwo |
| pushtwentytwo has been selected by RE FormsNet to develop brand strategy, identity, corporate and product names for the Company, which is known for its electronic real estate forms software, ZipForm. |
| Magnum |
| Lowe |
| Unilever shifted its Magnum ice cream advertising account from McCann Erickson to Lowe. |
| Beverage Group |
| Zimmerman Advertising |
| Zimmerman Advertising was named agency of record for Integrated Beverage Group Ltd., a manufacturer of sports, nutraceutical and recreational beverages. The account is valued at $20 million. |
| HGTV |
| Media Storm |
| Media Storm was named media agency of record for HGTV, an E.W. Scripps Company. In addition, the agency also handles all media work for Food Network, DIY Network and Fine Living TV Network, also owned by E.W. Scripps Company. Billings were not disclosed. |
| Citizens Bank |
| MediaCom |
| MediaCom was awarded the $10 million Citizens Bank media account withou t a review. MPG previously handled the account. |
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