DGA – AMPTP – Time Warner Cable – comScore – Yahoo – OpenID – MediaBytes 01.18.2008 January 18, 2008
Posted by Mark Blei in : Uncategorized , add a commentTHE DGA has reached a three-year deal with the AMPTP that delivers significant new media advances. The Guild will have jurisdiction over content created for the web and residuals for downloads will be based on distributors’ gross instead of the 20% of producer’s gross used under the home video agreement. Directors will receive .3% of distributors’ gross for downloads and .7% when downloads exceed 100,000. They will also receive 3% of the applicable residual for Internet streams during the first 26 weeks of a release. The WGA will be reviewing the deal to determine if talks should resumes for writers.
TIME WARNER CABLE is planning to experiment with new variable pricing for Internet access, charging users based on the amount of data downloaded. Tiered data packages will be available similar to the way a phone plan is purchased. A company spokesman says 5% of users take up 50% of network capacity by downloading large amounts of data. Trials are expected to begin in Q2.
COMSCORE has released its latest online video stats, revealing that Americans viewed 9.5 billion online videos during November. Google video sites delivered 31% of all videos and 41.8% of the 138 million viewers. The average YouTube viewer watched 39 videos during the month. MySpace, the second top video site, saw an average of only 9 videos per viewer. The average amount of monthly viewing increased from 3 hours to 3.25 hours.
YAHOO will adopt the OpenID standard, bringing its 248 million members to the single username and login initiative. The move more than triples OpenID membership, which now totals 368 million. Yahoo users will now be able to login to non-Yahoo sites that use OpenID, avoiding multiple registrations and multiple usernames. Microsoft and Google recently announced plans to adopt the standard.
DOUG LIMAN has started Jackson Bites, a new digital production company that will create content for the web, set-top boxes, mobile phones and more. The successful Swingers and Bourne Identity director has taken funding from investors and already signed a deal with the WGA to use striking writers. He said this “could be the strike where the writers show they can do it without the studios.”
Get the full story at http://www.Media30.com
Ads On Social Networking Sites Could Present New Opportunities And Challenges For Brands January 17, 2008
Posted by Mark Blei in : Uncategorized , add a comment| Ads On Social Networking Sites Could Present New Opportunities And Challenges For Brands |
| by Christina Goodman, Thursday, Jan 17, 2008 8:00 AM ET |
| NEW RESEARCH BASED ON DYNAMIC Logic’s AdReaction 2007 study, which measures consumer perceptions of various forms of advertising, suggests that social networking websites present a unique platform where brands can connect with consumers. While it is no surprise that most people, if asked, will say they prefer less or no advertising to more, there seems to be a certain degree of optimism about ads on social networking sites, according to this recent survey, yet not without special considerations. User outcry against Facebook’s recently announced Beacon advertising platform due to privacy concerns suggests that consumers may be open to ads on social networking sites, but not at the risk of an increased loss of privacy. When asked how people feel about seeing advertising on social networking sites, like MySpace, Facebook or LinkedIn, 71% of people who have visited these types of sites said that they didn’t necessarily “enjoy seeing the ads on social networking sites,” but that “the ads did not bother them.” Several themes emerged when we probed people who liked or disliked the social networking sites’ ads. Those who enjoyed seeing ads said it was because they found the ads to be “relevant,” “entertaining and colorful,” “keeping [them] in the know,” and were “informative.” “They are creative and build upon the community atmosphere,” said one person. On the flip side, reasons why people dislike the ads on social networking sites are not so different from why people might say they don’t like TV or radio ads or ads on other media platforms. They found the ads to be intrusive and annoying, and the number of ads seemed to be off-putting to some. “It’s my choice,” answered one respondent. “I’m in control and I’ll leave quickly if the ads annoy me.” That certainly holds true with the themes emerging in all media. People don’t want to be interrupted, particularly in an environment like social networking sites where they go to connect with and talk to friends. There is an opportunity for brands and social networking sites to engage in a dialogue with consumers, where the brand and message is relevant and does not interrupt the conversation and community spirit of the sites. If advertisers want to take advantage of this opportunity, it is imperative that they view social networking sites as a place where dialogue between friends is hosted, and understand the difference from other web sites. Advertisers will need to be extra cautious not to interrupt the flow of dialogue and find the optimal moment when they can deliver their message without intruding. According to George Pappachen, Director of Privacy & Public Policy for Safecount, a newly formed digital survey recruitment and data collection company dedicated to improving transparency for consumers, publishers and researchers, “The social site audience is vocal about their likes and even more so, their dislikes, so advertisers need to be thinking about permission-based engagement with this audience. A perceived violation of trust, whether in the use of certain types of consumer data or in the ad execution model, carries high risk for brands and social sites alike.” His words of advice to brands: “Proceed with a bit of caution and understand the audience.” While there are certain risks in all types of advertising, the door seems to be open for advertisers to tap into the huge reach of social networking sites. Now comes the challenge of finding the balance. Goodman is Director of Global Marketing & Business Development in the London office of Dynamic Logic – A Millward Brown Company. She has been involved in the IAB research Council in both the US and the UK. Previously she worked in marketing research at The Wall Street Journal and started out working in politics in Washington, DC. |
As Big Brands Embrace Digital, Digital's Branding Power Wanes January 17, 2008
Posted by Mark Blei in : Uncategorized , add a commentMuch has been written about the eagerness of large brands to advertise online. Yet even as they increase their digital budgets, the Unilevers and Fords of the world are struggling to get their messages across.
That’s because the branding effectiveness of online advertising has declined over the past two years by nearly every measure, according to data provided to ClickZ by Dynamic Logic. Explanations for the decline include the rise of ad clutter, the desensitization of Internet users to display ads and other causes.
But the trend is clear.
For instance, consumers exposed to online ad campaigns between Q4 2004 and Q3 2005 exhibited “brand message association” that was 4.3 percent higher on average than a control group, according to the marketing research company. By 2006 that message association lift had fallen to 3.5 percent, and by last year it was down to 2.5 percent. The same downward trend has accompanied a more generalized metric: “brand awareness.” In 2005 online ads drove a 3 percent lift in brand awareness over a control group, but that boost fell to 2.2 percent over the course of the following two years.
Ken Mallon, Dynamic Logic’s VP Product Development and Custom Solutions, said one factor in the sagging brand impact of digital ads might simply be competition among large brands for share of mind.
“A few years ago there were less big brands online than there are now,” he said. “If you were a Pepsi or GM you were more likely to get noticed. Now everybody’s online. Every brand you can think of has a reasonable spend online.”
The data come from Dynamic Logic’s MarketNorms brand impact database, which combines findings of the many brand impact studies the company conducts on behalf of marketers.
While all brand impact measures tracked by Dynamic Logic have declined over time, some have fared better than others. For instance, the boost in “purchase intent” provided by online campaigns has lost relatively little mojo, dropping from 1.6 percent in 2005 to 1.3 percent in 2007, according to MarketNorms. The average lift in “brand favorability” meanwhile actually rose for a year, from 1.8 percent in 2005 to 1.9 percent in 2006, before sliding to 1.4 percent last year. The award for the most drastically sagging lift goes to “online ad awareness,” a metric that offered online marketers a 7.3 percent leg-up over a control group in 2005. In 2006 that metric fell over a full percentage point to 6.4 percent, before dropping again to a mere 4.8 percent lift last year.
The question for marketers is what, if anything, to do about the declines.
One clear option is to pressure publishers to reduce the number of ads per page. Another is to place more emphasis on non-traditional ad formats and venues, such as “virals” — now officially a noun — and social marketing campaigns.
“The bar is higher and higher in terms of what consumers will pay attention to. The big challenge for brands is being invited in,” said Sarah Fay, CEO of Carat and Isobar USA. “A straight advertising message doesn’t cut it anymore. We’re at a point where we’re trying to meld the message with some form of content.”
Fay believes viral media and social marketing campaigns “can really kick up brand attributes,” but of course that only works with consumers who choose to engage with them.
From the point of view of marketing research companies like Dynamic Logic, measuring brand lift for original branded content and social marketing campaigns has baked in challenges. But Mallon said the company is working on it.
“We definitely work with all the different new things that are coming out,” he said. That includes establishing relationships with the new breed of widget ad networks and tracking original branded content. “The tricky part is getting your control group. How do you intercept people before they get exposed to it? But we have ways.”
Google adsense Key Word testing January 17, 2008
Posted by Mark Blei in : Uncategorized , add a commentThe below phrases are part of an internal experiment to determine which keywords bring up which google adsense ads..which is why there are adsense ads on this blog
Dynamic Logic
AdIndex
Marketnorms
Normative Data
Cross Media Studies
Millward Brown.
Dynamic Logic Jobs
Similar to Dynamic logic
Looking for Dynamic Logic.
Experience with Dynamic logic
Like Dynamic Logic
Dynamic logic studies
Dynamic Logic Research
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IAB
Ken Mallon
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Surveys
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MySpace, Pols Draft Child Protection Regulations January 16, 2008
Posted by Mark Blei in : Uncategorized , add a commentMySpace, Pols Draft Child Protection Regulations
Keeping predators away
Myspace and the attorneys general of 49 states have organized a task force to keep sexual predators away from social networks.
The drafted principles come after two years of talks and will require users be at least 14 to join social networking sites. User under 18 will have profiles automatically privatized to friends only.
Disagreement persists over whether current age-verification software will keep predators from signing up as children anyway. The task force has committed to solve this problem within a year.
Last year the attorneys general of New York and New Jersey filed subpoenas against Facebook for negligence in protecting underage users
ESPN Enters Content Deal with Major League Gaming January 16, 2008
Posted by Mark Blei in : Uncategorized , add a commentESPN Enters Content Deal with Major League Gaming
Halo joins ESPN. Does that
make it a sport?
ESPN has entered a content agreement with Major League Gaming.
Under the deal, it will provide “extensive digital coverage” of MLG coverage in 2008, including “extensive streamed matches, pro player interviews, and scores and stats,” according to an MLG release.
In exchange, the MLG will host ESPN co-branded tournaments.
ESPN has also launched a competitive video gaming section on its site with news and video.
Top 10 Online Advertisers – December 2007 January 16, 2008
Posted by Mark Blei in : Uncategorized , add a commentTop 10 Online Advertisers – December 2007
Download the Excel file HERE
Shelly Palmer Media 3.0 Apple – Oprah – PBS – StrikeTV – Comcast – MediaBytes 01.16.2008 January 16, 2008
Posted by Mark Blei in : Uncategorized , add a commentAPPLE announced DVD-quality iTunes movie rentals and direct AppleTV rentals in HD. Rentals will cost between $2.99 and $4.99 and be available 30 days after the DVD release. Users will have 30 days to begin watching a download and 24 hours to finish after it starts. All the major studios are supporting the venture. For a full run-down of Apple’s latest announcements, please see our Macworld Special Report.
OPRAH and DISCOVERY COMMUNICATIONS will enter a joint venture to launch the Oprah Winfrey Network (OWN) in 2009. Oprah.com will come under the control of the new company, which will be 50-50 owned by Harpo and Discovery with Oprah as chairwoman. Discovery’s Health Channel will be converted into OWN, jump-starting the new network and making it available in the 70 million homes that already receive Discovery Health. Discovery is hoping that a strong brand name will help differentiate the channel in an increasingly cluttered TV landscape. Oprah’s daily show may transition to OWN when its current contract expires.
PBS has launched a beta version of a children’s virtual world called PBS Kids Play. The “online neighborhood” is subscription-based and ad-free, costing $9.95 per month or $79 for a year-long subscription. The community offers children’s educational games and other content starring PBS characters. Parents will be able to monitor children’s learning using the site’s detailed Progress Charts.
STRIKING WRITERS have plans to launch Strike TV, an online channel that will launch in February. The channel will feature short-form content by striking WGA members. Videos can be as long as 40 minutes, but are expected to be in the 5 minute range. In related news, WGA West president Patric Verrone said he still plans to reject any waiver requests for the Academy Awards.
COMCAST had plans to convert all public, educational and government channels to digital blocked by a Michigan county. The move would have required consumers to purchase or rent converter boxes to view the channels. Comcast must now continue to broadcast the PEG offerings in analog format.
* Get the full story at Media30.com*
MediaPost People On The Move January 16, 2008
Posted by Mark Blei in : Uncategorized , add a comment| Tuesday, Jan 15, 2008 |
| Thomas Taber & Drazen named RICK ROSENBERG as executive creative director. He joins the agency from Campbell/Ewald. |
MICHELLE MEYERCORD was promoted to vice president and director of Rodale International. In her newly expanded role, Meyercord will be responsible for all aspects of Rodale International’s efforts, including editorial, global business development and marketing. Previously, she served as vice president, business development and marketing. |
EcoMedia named COREY J. GOTTLIEB as president; HILARY VARTANIAN as executive vice president, sales and business development; and EDWARD VAN SADERS as chief financial officer. |
Hunt Adkins hired CASEY WATERMAN as designer on the Schwan’s Home Service, Guinness Atkinson Asset Management, and other accounts. |
| ePrize promoted ALESYA OPELT to vice president of marketing. |
Entertainment Studios named PATRICK MAHONEY as senior vice president of digital media. Most recently, Mahoney managed business development for ABC Television’s Digital Media Group. |
Ignited hired KIM HASKELL as vice president, business development. He joins the agency from KSL Media where he served as evp, corporate marketing director. |
Euro RSCG New York named JOSH GOLDEN as managing director, digital. He joins the company from NBC Universal where as group director, he ran Digital Marketing for all of the network and cable brands. |
AdBrite promoted DOREEN CAPPELLI to director of ad sales; DAN MADDEN to director of business development; and TOM FERGUSON to national account director. |
| MARC MACIAS was named Midwest advertising director for Bonnier Corporation’s Transworld division. Macias was previously account executive at Time Warner’s MNI division. |
Quattro Wireless named STEVEN ROSENBLATT as vice president of advertising sales. Most recently, Rosenblatt was vice president of sales for Maxim Digital. |
| NEILAN TYREE joined kirshenbaum bond + partners as director of new business. He will oversee new business development efforts for the kirshenbaum bond + partners companies. In addition, STEVE MCCALL, former director of business development, has been named partner, director of client business development. |
TargetCast tcm promoted STACY HIGBEE to senior vice president, group account director; DARUS ZAHM to vice president, account director; VICKY PATTON to account supervisor and JENNIE CANNIZZARO to local broadcast supervisor. |
Science + Fiction named JACK KELLY as head of production. In his new role, Kelly will oversee all branded entertainment production for a variety of S+F clients including Degree, Sprint, Suave and Fox Studios. |
| Cramer-Krasselt hired CHRIS JACOBS as executive creative director in its Milwaukee office. Jacobs joins C-K from the Martin Agency in Richmond, Va., where he served as senior vice president and creative director on clients including UPS, Wal-Mart, BFGoodrich Tires, Olympus and NASCAR. |
| CYNTHIA CHU was named vice president and chief financial officer of Oxygen Media, overseeing the financial and operational performance of Oxygen. She joins the company from NBCU’s Local Media division where most recently served as director of sales finance. |
Blender Magazine named JOE LEVY as editor in chief. He joins Blender from Rolling Stone where he most recently served as executive editor. |
Genex promoted SARAH HADDOW from media planner to senior media planner. |
CHRISTOPHER CAMPANA was named marketing manager for Future US’s music division. Most recently, Campana was director of online marketing for Boonty Games, where he developed and implemented online campaigns and managed their affiliate programs. |
RPA promoted CATHLEEN CAMPE from svp, director of local media and direct response to svp, director of media communications, broadcast & video investment; COBY LOW from svp, director of media resources, to svp, director of media communications, planning & research; STEVE VYE from svp, director of media planning, to svp, director of media communications, planning & new business; and LISA PILGER from vp, associate director of local media to vp, director of local media. |
Media Post Accounts on the Move 1/14/2008 January 14, 2008
Posted by Mark Blei in : Uncategorized , add a comment| Mon, Jan 14, 2008 |
| Hyundai and Kia |
| Initiative |
| Initiative was awarded media duties on the $735 million Hyundai Motor America’s Hyundai and Kia accounts, besting incumbent Carat and Havas Media for the win. |
| Visa |
| OMD |
| OMD picked up additional media chores overseas for Visa, while successfully retaining U.S., Asia-Pacific, Chinese and Indian media duties. OMD and Mediaedge:cia are the finalists competing for Visa’s European media chores. |
| Xohm |
| Soho Square |
| Soho Square was tapped to handle U.S. strategic and brand positioning for Xohm, a WiMaxx network launched by Sprint. |
| Veryfine and Fruit20 |
| Carrafiello Diehl & Associates |
| Carrafiello Diehl & Associates was named agency of record for Veryfine and Fruit20, two beverage brands that were acquired from Kraft Foods by Sunny Delight Beverages Co., Cincinnati. The agency will handle general market responsibilities for both brands. |
| L’Oreal |
| Zenith Optimedia |
| Zenith Optimedia was awarded L’Oreal’s French media chores. |
| BT Group |
| Starcom and Zed Media |
| BT Group, a telcom company, consolidated its global media planning and buying account, valued at $130 million, at Starcom and Zed Media. |
| Chevrolet |
| In Review |
| Chevrolet placed its $35 million African American advertising account in review. Incumbent Carol H. Williams Adverting is defending the account. |
| RE FormsNet |
| pushtwentytwo |
| pushtwentytwo has been selected by RE FormsNet to develop brand strategy, identity, corporate and product names for the Company, which is known for its electronic real estate forms software, ZipForm. |
| Magnum |
| Lowe |
| Unilever shifted its Magnum ice cream advertising account from McCann Erickson to Lowe. |
| Beverage Group |
| Zimmerman Advertising |
| Zimmerman Advertising was named agency of record for Integrated Beverage Group Ltd., a manufacturer of sports, nutraceutical and recreational beverages. The account is valued at $20 million. |
| HGTV |
| Media Storm |
| Media Storm was named media agency of record for HGTV, an E.W. Scripps Company. In addition, the agency also handles all media work for Food Network, DIY Network and Fine Living TV Network, also owned by E.W. Scripps Company. Billings were not disclosed. |
| Citizens Bank |
| MediaCom |
| MediaCom was awarded the $10 million Citizens Bank media account withou t a review. MPG previously handled the account. |
