Report: Web-Video User Growth Slows December 3, 2007
Posted by Mark Blei in : Uncategorized , trackback Report: Web-Video User Growth Slows
December 03, 2007
Mike Shields
The number of users regularly streaming video on the Web continues to climb, though growth has slowed over the last six months, according to a new report issued by comScore.
Nearly three quarters, or 74.8 percent of all Web users watched a video online during the month of September, up less than a full percentage point from May, the last time comScore issued such a report. That translates to 136 million people viewing video clips online during September, roughly four million more people than did so in May.
Google, backed by the enduring popularity of YouTube, continues to dominate online video market share. Google sites accounted for nearly 28.3 percent of all videos streamed in September, as 71.6 million unique users streamed videos on its properties (close to 70 million on YouTube alone). In total, Google reached close to two fifths of the total online video viewing audience.
Fox Interactive Media sites, which include MySpace and MySpaceTV, delivered videos to 41.2 million users, while 39.6 million users turned to Yahoo sites to stream clips. Surprisingly, Fox Interactive Media properties lost more than 10 million unique viewers from May to September.
While the number of users turning to the Web for video may be slowing down, most are still increasing the amount of time they are spending watching video content over the Internet, found comScore. The average streamer spent three hours consuming video in September, up from 2.5 hours back in May, said the report. Over 9.2 billion videos in total were streamed during September.
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