| Mon, Nov 26, 2007 |
| New Holland Construction and Kobelco Construction Machinery America |
| Slack Barshinger |
| Slack Barshinger was named agency of record for New Holland Construction and Kobelco Construction Machinery America, two brands under the CNH umbrella. The agency will develop fully integrated marketing communications campaigns for both brands, including print and online advertising, PR, direct marketing and word of mouth marketing. |
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| The North Face |
| Factory Design Labs |
| Factory Design Labs was named agency of record for The North Face, charged with advertising strategy, creative, production, print and online media planning and buying, and CRM activities. The agency will work with Fluid, The North Face’s interactive agency of record. |
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| Valvoline |
| Critical Mass |
| Critical Mass was named the interactive agency of record for Valvoline. |
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| Hotels.com |
| TBWA/Chiat/Day |
| Hotels.com tapped TBWA/Chiat/Day to handle creative duties on its $50 million advertising account. The agency bested Saatchi & Saatchi and Young & Rubicam for the win. Doner previously handled the account. |
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| Florida Lottery |
| Machado/Garcia-Serra Communications |
| The Florida Lottery tapped Machado/Garcia-Serra Communications as its Hispanic advertising agency, charged with handling creative and media duties on the $5 million account. |
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| Northwest Weight Loss Surgery |
| Empower MediaMarketing |
| Empower MediaMarketing, Cincinnati was assigned media planning and buying duties by Northwest Weight Loss Surgery, a center for LAP-BAND surgery based in Seattle. Media billings were not disclosed. |
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| Jenny Craig |
| Y&R |
| Y&R was awarded creative duties on the $60 million Jenny Craig account. JWT previously handled the account. |
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| Visa |
| In Review |
| OMD and Mediaedge:cia are the two remaining agencies vying for Visa’s $650 million global media account. |
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| IdeaCast |
| Doner |
| Doner picked up IdeaCast’s $10 million advertising account. The agency bested Mullen, MMB and SS&K for the win. |
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| Sealy |
| Cramer-Krasselt |
| Sealy tapped Cramer-Krasselt as its agency of record following a review. The account is valued at $15 million. Mullen previously handled the work. |
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| Cadbury Schweppes Americas Beverages |
| In Review |
| Initiative, Mullen, The Martin Agency and incumbent, Mediaedge:cia are the four finalists competing for Cadbury Schweppes Americas Beverages’ $140 million media account. |
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| Bahamas Ministry of Tourism |
| Arnold |
| The Bahamas Ministry of Tourism tapped Arnold to handle creative duties on its $15 million account. Sister shops MPG and Media Contacts will handle media planning and buying chores. |
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