| Fifth Third Bancorp |
| OLSON |
| Fifth Third Bancorp tapped OLSON to handle its advertising and marketing communication services business, following a review. |
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| Medical Resources |
| Lazur Hoyvald Goldstein Partners |
| Lazur Hoyvald Goldstein Partners was named agency of record for Medical Resources. The agency will provide branding and marketing services for the corporation’s network of fixed-site outpatient medical diagnostic imaging centers. |
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| Blockbuster |
| Doner |
| Blockbuster has split with its creative agency of record, Doner. |
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| Culver’s Restaurants |
| MARC USA |
| Culver’s Restaurants selected MARC USA as its marketing agency of record, responsible for all advertising, PR and media buying for the 368-restaurant chain. The agency bested Cramer-Krasselt, McClain Finlon and BVK for the win. Jacobson Rost previously handled the account. |
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| Brookfield Zoo |
| zig |
| zig was named agency of record for Brookfield Zoo, which is managed by the Chicago Zoological Society, following a review. Leo Burnett previously handled the account. Scope of work will include strategy and both traditional and non-traditional creative. |
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| Invisible Fence |
| St. John & Partners |
| Invisible Fence named St. John & Partners as its agency of record, to handle strategic brand planning and analytic services for the company. |
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| Yankee Spirits |
| Strategis |
| Yankee Spirits named Strategis as its agency of record. The account, previously handled on a project basis, was awarded without a review. Spending was not released. |
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| Microsoft |
| In Review |
| Microsoft is seeking an agency to handle a creative assignment, valued at $300 million. Lead Microsoft agency McCann Erickson, JWT, Fallon and Crispin Porter + Bogusky are pitching the assignment. |
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| Bank of America |
| In Review |
| Bank of America placed its media account in review, valued at $250 million. Prometheus Media currently handles the account. |
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