IAB Report – Status of Game Advertising-Via Game Guru October 24, 2007
Posted by Mark Blei in : Uncategorized , trackbackPicked this up off a new site for me called Game guru- You might want to check it outs
“The Video Game Interactive Advertising Platform Status Report
” provides a detailed overview of the current state of advertising in and around video games. Developed by the IAB Games Committee, the report outlines the myriad opportunities for advertisers to reach and engage consumers in the highly immersive environment of video games.
“The growing number of video game players across multiple demographics coupled with the intrinsically engaging gaming environment offers a unique opportunity for marketers to deliver brand messages to consumers at a moment when they are most involved and attentive,” said Dave Madden, EVP Sales, Marketing and Business Development at WildTangent and Chair of the IAB Games Committee. “This report educates the industry on how to best leverage this fast-growing platform.
About the IAB Games Committee:
The IAB Games Committee works to support and expand the use of marketing in conjunction with video games by agencies and marketers. The committee will recommend solutions, standards and educational tools as needed and will deliver these objectives through industry research, case studies and/or stakeholder education.
Games Committee Member Companies:
| Advanstar Communications, Inc. Advertising.com Agency.com Akamai AOL Atlas Solutions AtomShockwave Corp. CNET Networks, Inc. Comcast Corporation comScore Deloitte & Touche, LLP Double Fusion, Inc. Dynamic Logic Exent Technologies Ltd. Eyeblaster Google, Inc. IGA Partners Worldwide IGN Entertainment Ignited Internet Broadcasting Systems Leapfrog Online | M:Metrics Massive Incorporated MSN (Microsoft Digital Advertising Solutions) PerfSpot.com PointRoll Range Online Media, Inc. RealNetworks, Inc. Skyworks Technologies The AMC Group Traffic Marketplace True North, Inc. UGO Univision Online Viewpoint Vizi WeatherBug WildTangent World Wrestling Entertainment, Inc. Zango Ziff Davis Media, Inc |
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