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Section Three: Accounts on the Move September 4, 2007

Posted by Mark Blei in : Uncategorized , trackback
Tue, Sep 4, 2007
Chili’s
Hill Holliday
Hill Holliday was named agency of record for Chili’s Grill & Bar. The agency will handle television, print, radio and interactive work, along with media planning and buying responsibilities. The account is valued at $110 million.
AT&T
In Review
AT&T is looking to consolidate media planning and buying for its landline and wireless services under one agency. The account is valued at $2.3 billion. GSD&M, Mediaedge:cia, OMD and Digitas are the incumbents.
Visa
In Review
Visa placed its $417.8 million global media buying account in review, in an effort to consolidate the work.
EDS
TM Advertising
EDS, a technology services company, selected TM Advertising as its worldwide creative agency of record on its $10 million account. The agency will be responsible for developing the creative strategy and execution of TV, print, and online elements. Media planning and buying will remain with MediaVest in New York City.
Bissell
Cramer-Krasselt
Cramer-Krasselt was awarded creative duties on the $22 million Bissell Homecare account. Campbell-Ewald previously handled the account.
Le Pain Quotidien
Duval Guillaume
Le Pain Quotidien, a bakery chain founded in Belgium, awarded Duval Guillaume its global advertising account. The work, previously unassigned, was awarded without a review. Spending was not released.
Laura Ashley
bounce agency
Laura Ashley named the bounce agency as its agency of record for marketing communications.
Snip-its
FUSE/ideas
FUSE/ideas was named agency of record for Snip-its.

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