Fifth Network Innovates Ad Charging

Companies are constantly trying to find new and innovative ways to sell ad space. Fifth Network has rolled out its newest method which measures the time a viewer will pay attention to a page and sell based on these numbers.

Fifth Network will supply the data for advertisers to choose the placement of their ads on the pages that may give them the longest exposure.

The method is meant for brand advertisers intent on putting a campaign in front of users that will view it the longest. To measure the results of attention targeting, Fifth Network will be using InsightExpress and Dynamic Logic.

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