• Dynamic Logic Inc. Online Research Blog
• About Us, TOS and Privacy
• Connect With Us On Facebook, Twitter & LinkedIn

Dynamic Logic uncovers the top performing online campaigns and shares what they have in common August 28, 2007

Lessons on achieving branding goals

Dynamic Logic uncovers the top performing online campaigns and shares what they have in common.

Dynamic Logic recently announced the most effective online advertising campaigns, based on research that evaluated how well each campaign achieved its branding objectives. Reviewing the campaigns measured in the United States during 2006, we determined the top overall campaigns, which successfully generated the greatest branding impact.

Top U.S. campaigns
The top campaigns were led by CPG products, including four Kraft campaigns: Oreo, Honey Bunches of Oats, Kraft Singles and Crystal Light On-the-Go. Other brands that also achieved high scores- To Read the rest of this iMedia article about Dynamic Logic Please click HERE

• Subscribe Via Email

  Enter your email address:

  Delivered by FeedBurner

• Spam Blocked

  37,299 spam comments

  blocked by
  Akismet

• Recent Comments

  • Henry Kelly III on WPP Dips into Digital Marketing Technologies
  • Patrick K on Jessica Mitidiero adds more heaft to AdAge’s- Making Online Ads Suck Less
  • Chithra KarunaKaran on David O’Brien talks about SafeCount.
  • Tweets that mention Dynamic Logic Inc. Online Research Blog » Scott Gendleman writes about Online Video -- Topsy.com on Scott Gendelman writes about Online Video
  • Joe Green on Scott Gendelman writes about Online Video

• Our RSS feed

  • Jessica Mitidiero adds more heaft to AdAge’s- Making Online Ads Suck LessMark Blei
  • Scott Gendelman writes about Online VideoMark Blei
  • Spring is in the air! Alissa Coronna’s clients are warming up to digital.dynamiclogicbeaty
  • Danny Wysocki talks about coming to terms with not being a psychic in evaluating creative effectivenessMark Blei
  • A Research Ode to Jerry Maguire: Help Me Help You By Jayne HickeyMark Blei
  • David O’Brien talks about SafeCount.Mark Blei
  • Madeline Mulero- Keywords that translated to actions will help you build client and team relationships to bring resultsMark Blei
  • Ogi Radić asks- Can finding out what drives online ad awareness help create better ads?Mark Blei
  • Lauren Rodas Discusses Recruitment On Video Ad Networks And Caribbean Office EnvyMark Blei
  • Michelle Eule discusses the relationship between click though rates and branding metricsMark Blei

• Archives

  • May 2010 (1)
  • April 2010 (3)
  • March 2010 (6)
  • February 2010 (3)
  • January 2010 (8)
  • October 2009 (3)
  • September 2009 (4)
  • August 2009 (4)
  • July 2009 (8)
  • June 2009 (15)
  • May 2009 (3)
  • April 2009 (15)
  • March 2009 (5)
  • February 2009 (16)
  • January 2009 (33)
  • December 2008 (87)
  • November 2008 (91)
  • October 2008 (80)
  • September 2008 (58)
  • August 2008 (34)
  • July 2008 (71)
  • June 2008 (31)
  • May 2008 (27)
  • April 2008 (26)
  • March 2008 (5)
  • February 2008 (12)
  • January 2008 (19)
  • December 2007 (35)
  • November 2007 (49)
  • October 2007 (19)
  • September 2007 (12)
  • August 2007 (19)
  • July 2007 (86)
  • June 2007 (73)
  • May 2007 (241)
  • April 2007 (194)
  • March 2007 (187)
  • February 2007 (113)

• Pages

  • About Us, TOS and Privacy
  • Connect With Us On Facebook, Twitter & LinkedIn
    • Web Site Terms and Conditions of Use

• Feeds

• Full
• Comments