| Orkin |
| In Review |
| Mullen, Kirshenbaum Bond + Partners and The Richards Group are the three remaining finalists vying for Orkin’s $25 million advertising account. |
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| Verizon Wireless |
| Various agencies |
| Hill Holliday, Global Hue and Zenith have been selected to provide account service and creative support to advertising efforts in Verizon Wireless’ local markets nationwide. Hill Holliday will be responsible for the strategy and creative support for all local advertising. The account will be handled by Hill Holliday’s Erwin-Penland unit in Greenville, S.C. Global Hue, in an extension of its role as multicultural agency for national advertising, will be the lead multicultural agency for the company’s local markets. Lastly, Zenith New York, currently responsible for national advertising media planning and buying, will add to its duties the coordination and support of local efforts in markets throughout the country. |
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| LoJack |
| Via |
| Via was awarded the $10 million LoJack account. Hill Holliday previously handled the work. |
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| ConAgra |
| Venables, Bell & Partners |
| ConAgra moved creative duties on its Orville Redenbacher and Slim Jim brands from Crispin Porter & Bogusky to Venables, Bell & Partners. |
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| Havertys |
| Kelly, Scott and Madison |
| Havertys selected Kelly, Scott and Madison as its media agency of record. KSM will manage and place media for the company’s 120 locations in 17 states. |
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