Millward Brown Refocuses and Relocates its Dynamic Logic Brand April 1, 2007
Posted by Mark Blei in : Uncategorized , trackbackToday in a groundbreaking move for its parent company it was announced by Robert Jones, Senior director of product development that Millward Brown has decided to refocus its recently acquired Dynamic Logic holdings solely into the area of studying the effects of SPAM email on consumers.
Said Jones “I believe that there is an entire demographic of people who are active users of V1@gra as well as active watch buyers who are a powerful group that are being left out of traditional and non traditional research metrics. We believe that by using the groundbreaking methodology of the Dynamic Logic Brand and having them focus in this niche market that is essentially untouched in branding research we are opening a treasure box of untapped potential both in the online and emerging cross media worlds.”
In keeping with this new focus the Dynamic Logic home offices which have for years been located in downtown New York city will be relocated to Lagos Nigeria. When asked about the move and its effect on DL’s market reach Jones remarked “You have to be where the market is, you have to be present at the heart of the action, and as Dynamic Logic refocuses its energy and trademark methodology on the SPAM market we figured that that Nigeria was the perfect place.”
Analysts looking at the move felt that the move itself while practical was most likely promulgated by a new alliance with an unnamed wealthy relative of one of the former Cabinet ministers ousted from the Nigerian government. However this is unconfirmed as calls to the new Dynamic Logic public relations office in Lagos Nigeria located in the Western Union building were not returned by press time. For more information on this see the press release page by clicking here.
Comments»
no comments yet - be the first?