NEWS

MBNA seeks digital shop for strategy revamp

by Jennifer Whitehead Campaign
30-Mar-07

LONDON – The credit card company MBNA is looking to draw up a roster of digital agencies as it looks to overhaul its UK customer acquisition strategy.

Woods and Stretton join Cannes Direct jury

by Daniel Farey-Jones Brand Republic
30-Mar-07, 15:15

LONDON – Claydon Heeley’s Dave Woods and Archibald Ingall Stretton’s Steve Stretton have been appointed as the UK jury members for the Cannes Direct Lions.

Glenfiddich to launch £2m integrated marketing campaign

by Joanne Payne Brand Republic
30-Mar-07, 08:20

LONDON – Scotch whisky Glenfiddich is launching a £2m campaign for the brand and its enhanced identity, which is just part of the £23m global investment in the product by owners William Grant & Sons.

Lexus and Nectar headline Forum

by Claire Foss Marketing Direct
30-Mar-07, 14:39

Leading marketers from car manufacturer Lexus and loyalty business Nectar will tell delegates at the forthcoming Marketing Direct Forum that simplicity is the key to efficient data management.

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Experian plans job cuts in marketing services integration

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Miller Bainbridge appoints Fox as client partner

by Alex Donohue Brand Republic
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Yeo Valley to offer Glastonbury instant win promotion

by Alex Donohue Brand Republic
29-Mar-07, 12:50

MacKenzie to step down as non-executive chair of Media Square

by Alex Donohue Brand Republic
28-Mar-07, 16:00