Media Life Web Shorts March 28, 2007
Posted by Mark Blei in : Uncategorized , trackbackStudy: Viewers show greater recall of web TV ads
Advertisers who want to get the most money out of their TV spots might be better served putting them on the internet. A new study by the Millward Brown research firm shows that television ads shown during web programs are much better received than the same 30-second ads on TV. Online viewers were 53 percent more likely to pay attention to commercial web spots compared with live TV, and brand advertising recall was four times higher for web viewers. The study, which included some 3,000 viewers, looked at primetime network TV, time-shifted via digital video recorder, and web programming, and it attributed the more positive response to web ads to a more attentive audience. But TV ads on top shows still reach a much larger, if less attentive, audience. Foxs American Idol averages 32 million total viewers per week. ABC.com attracted 9 million viewers last month, according to Nielsen//NetRatings.
Vonage reassures users: We’ll fight patent ruling
Despite a federal judges ruling that would bar Vonage from using technology patented by Verizon Communications Inc., the internet phone company is assuring customers that nothing will change. During what Vonage predicted yesterday will be a long legal battle between the two communications companies, the voice over internet protocol phone services 2.2 million customers are still going to get a dial tone. U.S. District Judge Claude Hilton delayed signing an injunction against Vonage until April 6. If the judge enters a permanent injunction at the time, Vonage will request a stay pending its appeal of the ruling. The injunction followed a jurys findings that Vonage infringed on three patents owned by Verizon. The jury found that Vonage must pay Verizon $58 million plus 5.5 percent royalties on future sales. Vonage also plans to appeal the March 8 jury verdict.
Cricket World Cup wants video yanked from YouTube
The Cricket World Cup is going to bat for copyright infringement. YouTube is in the process of removing hundreds of Cricket World Cup clips from its site following copyright infringement claims by the International Cricket Council. The council and Global Cricket Corp. went after the video-sharing web site to protect the commercial broadcast rights of its mobile and broadcast partners. The online rights protection agency NetResult, which is representing the council, says that because broadcasters buy highlights as well as live coverage and mobile rights that clips are protected. Those clips include anything that is rebroadcast from TV footage and even fan devices such as cell phones. NetResult protects the online rights for other sports including Australian Open Tennis, Formula One and the Football League. YouTube has reached agreements with sports leagues such as the NBA and NHL, as well as the NCAA, to show copyrighted clips on special channels.
CBS and Sprint offering mobile TV shows and clips
Heres one way to draw more attention to shows with sagging ratings: Make them available on cell phones. CBS Evening News with Katie Couric and Jericho, whose ratings have both dipped since September, will soon be available that way, coming days after NBC made a similar deal. CBS and Sprint will begin offering live mobilecasts in April. Also available will be video clips from the hit CSI franchise, Survivor, NCIS and NUMB3RS. In addition, plans call for making clips from the Late Show with David Letterman, The Late Late Show with Craig Ferguson and Entertainment Tonight tonight available. And for those who miss their Brady Bunch or I Love Lucy reruns, those will be available as well thanks to the agreement with Sprint that will allow CBS to sell brief commercials on Sprint TV that will air before and during programming.
Study: U.S. is the No. 1 exporter of computer fraud
The world’s No. 1 superpower is also No. 1 in computer fraud. The U.S. tops the charts in spam, phishing, and viruses, according to a new report from computer security firm Symantec, which found that a third of worldwide computer security violations originated in the U.S. in the second half of last year. China came in second at generating fraud, at 10 percent, and Germany was next at 7 percent. The U.S. also took first in “bot network activity.” That’s when hackers control others computers remotely, working together to disseminate spam. And the prevalence of spam is growing. It made up 59 percent of all emails monitored by Symantec in the second half of last year, up from 54 percent in the prior six months. Need more to be worried about? Symantec’s Internet Security Threat Report said that fraudsters can buy your credit card numbers as cheaply as $1 and can get their hands on a full identity for $14. That includes date of birth, bank account number, credit card and drivers license numbers.
At BetUS.com, lay odds on Lord Black’s looting trial
You can bet on whether Hillary Clinton will become president, you can bet on when the next earthquake will occur in California, and now you can bet on whether disgraced former newspaper mogul Lord Conrad Black is headed to the slammer after his current trial in Chicago for using his company as a personal piggy bank. The company, Hollinger International, owned newspapers around the world, including the Chicago Sun-Times, and his trial began this week. The web site BetUS.com puts the odds at 25 to 1 against Black going to prison and 5 to 1 against him getting divorced by 2008. The odds are 3-1 in favor of him being found guilty of some charges, but 10-1 against him being found guilty of all charges. The odds are even as to whether he would serve more or less than five years if he does end up in prison, and 3-1 in favor of him going to the pokey in Canada if he does have to serve jail time. And the odds are 5-1 in favor of him regaining his Canadian citizenship, though hell lose his lordship.
CBS gets into hot high school sports with MaxPreps
High school sports used to be the stuff of local sports pages and nothing else. These days, however, with kids jumping to the pros after just a year or two of college and teams often featured on national television, high school sports are becoming a hotter commodity. CBS is the latest to jump on the high school sports bandwagon, acquiring online high school sports network MaxPreps yesterday. It will be folding MaxPreps into its College Sports Television. MaxPreps.com follows more than 500,000 high school basketball and 80,000 high school football games per year. This comes as other traditional sports outlets are paying more attention to high school as well. Last year, Sports Illustrated, which has expanded its print high school sports coverage, entered a partnership with Takkle.com, a high school sports social networking site, and expanded coverage of high school sports at si.com as well.
Calling all aspiring anchors: Katie needs an intern
Want to intern for Katie Couric? The application process has begun online at CBSNews.com and CSTV’s U-Wire (www.uwire.com). College students who want to apply can do so by submitting a 1200 word essay or a 2.5-minute video report. The subject matter must be either global warming or profiling an Iraq war veteran from the local community or a local “social entrepreneur”– someone who is bringing a new creative solution to a community problem. Aspiring journalists can view sample essays and video reporting on the web site as well. Applications will be accepted through April 6 for the for-credit only internship, and a winner will be announced on April 30.
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