Jennifer Okula Named One of Mobile Marketer’s Mobile Women to Watch in 2010 December 14, 2009
Posted by dynamiclogicbeaty in General announcments, industry news.add a comment
Dynamic Logic’s Jennifer Okula, Vice President, Client & Market Development, was recently included in a feature report published by Mobile Marketer, “Mobile Women to Watch 2010.” This report incorporated intelligent women in the industry who are expected to make a great impact in mobile advertising, marketing and media in 2010.
These women are being honored for their work and dedication on a medium that is constantly evolving, and are able to provide valuable research and insight when it comes to the mobile space.
Jenn has been with Dynamic Logic for 6 years and serves as our Mobile Solutions Product Champion. This year, she has attended several mobile events as well as presenting at seminars on mobile measurement. In April 2010, Jenn will have the great opportunity to speak at Mediabistro’s ThinkMobile conference in New York.
As Mickey Alam Khan, Editor in Chief at Mobile Marketer predicts, “These women are poised to make more history in 2010.”
Congratulations, Jenn and well-deserved!
Feel free to read the full report and see Jenn’s interview on page 36.
New News: Dynamic Logic and IRI Partner to Integrate Attitudinal Insights and Purchase Data for CPG & Retail Marketers December 2, 2009
Posted by dynamiclogicbeaty in Dynamic Logic Press Release, Ken Mallon, Sales and Marketing, industry news.add a comment
Dynamic Logic Announces New Partnership with IRI and Introduces New Solution To Integrate the Branding and Sales Effects of Digital Ad Campaigns
Findings from Pilot “AdIndex Connects with IRI” Study Demonstrate the Power of Bringing Together Attitudinal Insights and Purchase Data
New York, December 2, 2009 – Millward Brown’s Dynamic Logic announced today the launch of “AdIndex Connects with IRI,” a new solution powered by IRI (Information Resources, Inc.) consumer and shopper insights. The solution is part of the DLConnects™ family of solutions and enables CPG and Retail marketers to answer the essential questions surrounding campaign effectiveness: “how did my online ad campaign impact consumer perceptions of my brand?” and “did it help drive sales?” The solution is built on the foundation of Dynamic Logic’s AdIndex®, the leading source for measuring the brand impact of digital advertising.
“As digital becomes a bigger piece of the marketing mix, we continue to develop innovations that bring together the best of the online and offline worlds,” said Mary Ann Packo, CEO of Millward Brown North America. “IRI’s consumer and shopper knowledge is a great complement to our expertise in building brands, and together we can provide insights that help move our clients’ businesses forward in the digital world.”
”Partnerships like the one that we are announcing today with Dynamic Logic enable marketers to quantify the offline sales impact of their digital media campaigns,” said Robert (Bob) I. Tomei, President of Consumer and Shopper Insights, IRI. “IRI’s rich purchase data and consumer insights combined with Dynamic Logic’s unique ability to measure the brand impact of digital advertising deliver an extremely powerful approach to fully understand the return on investment of their online media programs.”
“AdIndex Connects with IRI” integrates Dynamic Logic’s proprietary technology for determining exposure to digital advertising with IRI’s ever expanding view of the consumer and shopper (via its Consumer Network panels) which provides key purchasing, demographic, attitudinal and usage information. In addition to in-depth branding measures and short-term sales impact, the solution also assesses how effective a campaign is at reaching specific behavioral targets such as high-volume shoppers in a brand’s category or frequent shoppers of a competitor’s brand.
Case in point: In a recent study for a consumer packaged goods company, attitudinal data showed online advertising had positive results on brand metrics but did not significantly impact the number of individuals intending to purchase. Further investigation of IRI’s Consumer Network purchase data revealed that exposure to the ad campaign did result in incremental sales although not among new buyers. Rather, exposure to the online ad campaign drove existing buyers to make additional purchasing trips thereby increasing sales. Building on this story, Dynamic Logic then investigated the specific creative executions that proved to be more effective at driving purchase intent among existing buyers and made recommendations on how to enhance the campaign to resonate with non-buyers.
“While the industry has made great progress in moving ‘beyond the click’ in terms of measurement, the reality is that many marketers still evaluate their campaigns based on ad interaction metrics alone,” says Ken Mallon, SVP Custom Solutions of Dynamic Logic. “Dynamic Logic continues to believe that, in order to be considered effective, advertising placed on any media must either change people’s perceptions or increase sales. Partnering with IRI allows us to enhance our DLConnects ad effectiveness offering in a very tangible way and to continue to help clients maximize ROI.”
Media Coverage:
Top story in Ad Age today! View Ad Age article:
IRI-Led Consortium Aims to Tie Digital Ad Spending to Purchases
New News: Dynamic Logic Launches “Adometer” Optimization Tool November 19, 2009
Posted by dynamiclogicbeaty in Dynamic Logic Press Release, Sales and Marketing, industry news.Tags: Dynamic Logic, New Initiatives, online measurment
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Dynamic Logic Launches Optimization Tool, Delivering Real-Time View of Online Ad Campaign Performance
“Adometer” Gauges Initial Breakthrough, Enabling Creative and Media Changes to Be Made While Campaigns Are Still Live
New York, November 19, 2009 — Millward Brown’s Dynamic Logic, the leader in measuring digital advertising effectiveness, announced today the launch of Adometer™, an optimization tool that gives advertisers an early indication of a campaign’s performance. The tool is based on real-time measures of “breakthrough” including how memorable an ad is and whether the target audience is being reached. Adometer’s attitudinal measures offer an alternative or enhancement to traditional online tools that optimize based on click-through or lead generation alone, which can often provide a misleading picture of a branding campaign’s true impact.
“With Adometer, clients now have a reliable decision-support tool for making creative or media changes while a campaign is still live,” says Michelle Eule, Managing Director, AdIndex Solutions for Dynamic Logic. “While many factors play a role in campaign effectiveness, breakthrough is critical, especially when brand-building is an objective. By providing a real-time indication of whether or not a campaign is breaking through, advertisers can make necessary changes early on, before impressions are wasted.”
Adometer works by launching a short survey that appears directly within the frame of an advertisement. Results, which are delivered in an easy-to-use online interface, can be filtered by target audience or other audience segments, providing more granular insights over other solutions that offer single-question surveys. Below are examples of the types of actionable insights Adometer provides:
Dynamic Logic Adometer Sample Output (click for larger view)
“In many ways, clients have their hand on the optimization trigger, so to speak, and they are looking for a reliable tool that can either confirm their advertising is working, or give them the insight to know what to change,” commented Jean Robinson, President of Dynamic Logic. “We believe Adometer will be a welcome addition to the market.”
Adometer can be used as a complement to Dynamic Logic’s more thorough, in-market measurement solutions. For more information, email sales@dynamiclogic.com.
If anyone contacts you from Dynamic Logic and tells you that you may have won a prize please be careful October 30, 2009
Posted by markblei in General announcments, Uncategorized.Tags: alerts, Mark Blei, scams
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Dynamic Logic, Inc. has been made aware that unfortunately at this time, there are unscrupulous people who are currently using various methods to try and scam individuals out of money using the Dynamic Logic name. If you receive a check in the mail, an email from a Yahoo! or other type of email account, or a phone call stating that you have won something or asking you for information, please contact our main number at 212-844-3700 during normal east coast business hours, Monday through Friday, 9:00 AM to 5:00 PM.
Please assume that all contact, other than requests from Dynamic Logic that appear on the Internet asking you to participate in a survey, is a scam attempt. We are in the business of conducting online research surveys and have no mystery shopper programs, we sell no products, we do not mail out checks, and most drawings are for less than $1,000.00 US. To verify a real communication from Dynamic Logic, please call us directly during business hours and ask to speak with Mark Blei.
Meanwhile, during non-business hours, please forward any suspicious emails to privacy@dynamiclogic.com, and you may fax suspicious checks or postal mail you receive to 646-349-5769. Do not deposit any checks that you receive until you have spoken to us first. Dynamic Logic and its associated companies will never ask you to send a check balance or ask you to wire any form of money. Please contact us during business hours if you have any concerns.
Thank you!
Mark Blei
Dynamic Logic a Millward Brown Company.
Meet Amy Fayer Dynamic Logic Research Manager, Custom Solutions October 26, 2009
Posted by markblei in Staff posts.Tags: amy fayer
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Across my years as a researcher at Dynamic Logic, I can honestly claim that I am continuously learning new things on a daily basis and have always been inspired by those I work with. In my current position on the custom solutions team I have the opportunity to get involved in various client discussions across internal teams and help to design research solutions that fit with clients’ custom research needs. Aside from designing and executing custom research I also enjoy the opportunity to present DL research at public events and conferences. One of the industry conferences I recently attended was a tremendous and positive learning experience for me. I was selected to create and present an automotive best practices deck for an industry conference that a publisher client was sponsoring. I will admit that at first I was very overwhelmed about speaking at the event. This would be a conference where industry experts and thought leaders would be discussing success drivers of online auto marketing among OEMs, dealer associations and retail marketing. In my past experience I had worked on a few ad effectiveness studies for auto brands but did not consider myself to be an expert when it came to the auto vertical. However, I came to understand that the client was looking for a digital expert, not just an auto expert. They needed someone who could shed light on key campaign variables that drive online success for auto marketers.
The conference was organized to provide auto advertisers and agencies with further data and insights to help them make informed business decisions during the difficult economic climate. Dynamic Logic research was crucial to this conference because it helped to support the case that there is a current need in the online auto marketing industry to shift campaign measurement away from only examining behavioral metrics and incorporate attitudinal measurement as well. When creating the presentation, I examined trends in MarketNorms data related to the auto industry and actually learned more about automotive marketing in doing so. Because of the longer and somewhat more complex decision making process involved in purchasing a vehicle, automotive brands present unique challenges to online marketers. Exposure to an online ad is just one part of an extensive information search leading up to a vehicle purchase. However, online automotive ads can have an impact both by raising brand awareness and persuading consumers to consider a particular model. A few important things I learned about online auto advertising effectiveness included:
- In any online auto campaign, in-market status is crucial for impacting brand metrics, particularly purchase consideration.
- Context is important for online automotive advertising; auto ads on auto sites are particularly effective at driving brand opinions and consideration
- Contrary to popular belief, online campaigns for luxury automotive vehicles can have an impact on both awareness and persuasion metrics
- Automotive ads that are co-branded typically under perform on ad awareness and persuasion
Attending the conference also allowed me to learn a great deal about the auto marketing industry through seeing current research that was being conducted on vehicle shopping behaviors by other companies such as J.D. Power and Compete. An example of some research I found to be interesting was a research study conducted by Autotrader.com and Northwood University on the topic of advertising and volume of walk-in traffic at national dealerships. This research aimed to quantify how much walk-in traffic is driven by advertising and within advertising what types of media (online, print, etc.) drove the highest volume of traffic to both franchise and independent dealers. The results of the study indicated that advertising drives more dealer walk-in traffic than friends or family. It also showed that the Internet is the primary media source at driving dealer walk-in traffic among both new and used car shoppers. The differences between media sources were staggering. The Internet drives four times the traffic as newspaper, nearly seven times as much as TV, and thirteen and a half times that of radio.
My initial thoughts were that the conclusions of this research study provided a great complementary piece to the story line that the DL normative data aimed to provide. Online is a great space for auto marketers to be, as most target consumers are actively using the internet to research brands when in-market to purchase a new or used vehicle. However, MarketNorms data reveals that there are certain best practices that online auto marketers should adhere to in order to successfully build consumer attitudes towards the brand. We all know that the digital measurement front is rapidly changing. There is a growing need within the industry to utilize insights on brand metrics (consumer attitudes) coupled with research on in-market shopper behavior trends (consumer behaviors). For online auto marketers, having access to these types of research insights can guide the media planning process and potentially maximize return on marketing investment during difficult economic times.
Outside of working at Dynamic Logic, I fully enjoy spending time with friends and family, reading, antique shopping, running, travelling, dining out in NYC, and attending ballet performances and art exhibits.
Dynamic Logic Reveals Online Creative Best Practices: Register for Webinar October 20, 2009
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Complete Findings of New Study to be Unveiled during Joint Webinar with AAAA’s on October 27
New York, October 20, 2009 – Millward Brown’s Dynamic Logic, the leader in measuring digital advertising effectiveness, announced today key findings from a new study that identifies creative best practices for driving online ad effectiveness and brand impact. This latest research offers agencies and marketers actionable advice for maximizing creative quality, which, according to Dynamic Logic, is the foremost driver of ad effectiveness – even more important than targeting, size or format.
“When it comes to digital advertising, a lot of time is spent choosing Web sites, ad sizes, formats, targeting and other factors,” said Ken Mallon, Dynamic Logic’s SVP of Custom Solutions. “However, not enough time is spent producing and testing high quality ads. This study offers some basic principles for achieving better results.”
In fact, creative quality is not only important in driving critical brand metrics including brand favorability and purchase intent, Dynamic Logic found that the worst performing ads had the ability to negatively impact brand metrics, as seen in the chart below.
(Click image for larger version)
“Despite the fact that more advertising is moving online, we still see a shockingly large percentage of creative that falls short of its potential,” said Amy Fayer, Research Manager of Custom Solutions at Dynamic Logic. “Our analysis of over 170,000 online creative executions has allowed us to identify simple rules of thumb that can mean the difference between an exceptionally successful online ad versus one that can have an adverse effect on a brand.”
During the October 27th Webinar (to be held at 1:30 p.m. ET — registration details below), Dynamic Logic will provide examples of the best and worst performing ads by industry and reveal its complete list of Creative Best Practices, five of which are previewed here:
- The branding impact of an online campaign is only as strong as your brand presence: Seek to highlight the brand prominently on all frames of an ad. Intrigue is rarely a good strategy in online campaigns. Consistent branding presence will aid in greater impact on awareness metrics.
- Because you often only have a moment to influence a viewer, each frame of an ad should be able to stand on its own: Each frame should work to drive brand awareness, communicate message/ benefits/ differentiation, and provide reasons to purchase and/or a call to action.
- “Reveal” ads are almost always ineffective: This is seen across all industries as a key component that differentiates best and worst campaign performers. A few exceptions to this rule are video ads, which are much more likely to succeed in this format but are still risky, as well as ads with high entertainment or comedic value.
- Keep the messaging very simple: No more than two messages should be conveyed in an online campaign. For example, within financial services campaigns, ads that were cluttered with heavy copy/text tended to underperform on ad awareness. Within the pharmaceutical industry, formats that allow users to roll over or scroll down to see legal information (not conveyed cluttered in frame) perform better on awareness.
- The use of human imagery is important: Human imagery appears to be a key factor in the success of most online campaigns but in particular, among financial services ads which have traditionally been more text heavy and therefore less effective at building awareness and persuasion.
Webinar Details:
The AAAA’s and Dynamic Logic will hold a Webinar “Top 10 Ways of Maximizing Brand Impact,” which will review the complete findings of this study, on Tuesday, October 27 at 1:30 p.m. ET.
Follow this link to register: https://www1.gotomeeting.com/register/184121216.
Meet Jemma Toynebee-Smith October 9, 2009
Posted by markblei in Uncategorized.add a comment
Hi, I’m Jemma Toynebee-Smith and I’m still the official ‘new girl’ here in London.
Over the past 6 months I have had a pretty intense baptism of fire, from learning the ropes at the project management side of the business, to now being where my actual experience sits, account management.
I made the move into market research – from a pretty varied background – as I wanted to work in an industry that I’m actually interested in!
I love how we, as a society are so totally influenced by media, and therefore the advertising that comes with it. Whether it’s our slightly warped view on the ‘perfect female form’, or which mobile phone provider to choose, we are constantly bombarded by images, messages and advertising…and I’m utterly fascinated by how we sub consciously take away and process all of these messages, and make our choice based upon this.
For me, digital is by far the most fascinating of all these media’s – just down to the fast pace of change, and how we, as a society, interact so much more with digital!
On a slightly more personal note – I hail from a very small town in the middle of England, but have had the pleasure of living in numerous places, including Paris for 3 years, Sydney for 9 months, and lots of various places in England…until I met my husband and settled around London.
I also absolutely love shoes!
Dynamic Logic Translates Purchase Intent into Estimated Sales with Conversion Index September 22, 2009
Posted by markblei in Sales and Marketing.Tags: Dynamic Logic, Dynamic Logic Press Release, marketing
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We are pleased to announce the official launch of our ROI-driven solution — Conversion Index. Conversion Index allows our clients to further understand the branding impact of their campaigns by translating Purchase Intent into estimated sales.
In today’s economy, as the need for ROI grows, our clients often want a metric closer to actual sales. Through Conversion Index, an add-on to brand studies, clients can quantify impact of a digital advertising campaign by converting a Purchase Intent delta into an estimate of actual purchase or other KPI measures.
Conversion Index can be ideal for estimating sales impact of established or new products, line extensions, new formulations, etc. and can offer insight in these areas and more:
- How many people who say they are going to buy my product actually do?
- How many incremental purchasers were there? Incremental purchases?
- Where did I source my incremental purchases from? New customers? Existing customers?
- How can I convert a non-sales event, like intent to go see a doctor, into actual behavior?
To learn more about how Conversion Index can help you convert Purchase Intent into estimated sales, contact sales@dynamiclogic.com
Mention you saw it here firs,t and you wil win a prize ofl all the Chinese food menus that have been randomly stuck under our doors in the last seven years.
Christopher Bian Looks Behind the Scenes of the Not-So-Big Screen September 21, 2009
Posted by markblei in Staff posts.Tags: Christopher Bian, Meet the staff, Staff posts
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Have you seen the latest “epic fail” video on YouTube? There’s an app for that.
Missed last night’s episode of “Lost”? Check out the Hulu link tweeted by @Lost_on_ABC.
Is it time for President Obama’s latest speech on healthcare reform? The CNN homepage is streaming it live.
Any way you cut it, video content, syndicated or not, is now readily available almost anywhere, or on anything that has an internet connection. The capability of today’s technology is a wide departure from several years ago, when “YouTube” had yet to become daily vernacular and “pre-roll” was all the rage. Now, you couldn’t run from a video stream even if you tried. But what does this mean for the world of media? Does the fact that I can stream a feature-length movie from Netflix onto my Playstation 3 to watch on my HDTV really provide marketers yet another way to hawk their wares? More importantly, “Do I want them to?”
As the methods and vehicles to consume online video become increasingly accessible, viewership of online video will move from access through a computer as it humbly began, to integrated mobile devices, gaming consoles, and even television sets. Consumption is changing; not necessarily how much, but how. I see 3 factors that play into the consumption shift:
1- Internet video usage – Viewership has increased over 12% in the last year, to nearly 134M users, compared to a .9% increase to 284M traditional TV viewers.
2- Timeshifted TV – Approximately 30% of US households own a DVR recorder and hour usage per month has increased 19.5% since the past year.
3- Video on mobile phones – while usage remains relatively low at 15M users this year, this is a 70% increase over 2008, keeping in mind mobile phones do not comprise all mobile devices capable of, or used for video.
Overall internet video usage is up, as is demand for timeshifted TV, which is an inherent characteristic of internet video. Each of these represents a separate trend, which may or may not be correlated, but serve as a guide to the direction in which consumption habits are heading. The widespread penetration of video-enabled mobile devices provides readily available “supply”, as consumers have access to video with relative ease. Nearly two-thirds of Americans ages 13 to 54 have at least one mobile device capable of video. Perhaps the most common video-enabled device, laptops are owned by 57% of Americans. Over one in five have a video-enabled iPod. Perhaps most markedly, 42% of users of all devices claim to use a mobile device to actually watch video.
Granted, there are key differences among the media used by consumers, such as consumption of long form vs. short form video, time spent watching with each medium, etc., but the point is that the evolution of video consumption is certainly not insubstantial, and quite the contrary. As these habits grow and change along with the technology that enables them, eventually, some will become the standard.
So how does one add value to consumer marketing initiatives? Guessing is one option, though probably not preferred or recommended. Consumer desires and pet peeves can be fleeting; what works one moment can change as the industry yet again shifts in another direction. Chalk it up to the quick pace at which our industry evolves! Consumers grow increasingly savvy, empowered by the internet. Gone are the days of passively watching commercials. Today’s consumers are not only engaging on a daily basis with one another, but with brands – something previously unheard of. Media plans are changing to incorporate the expanding marketing repertoire, such as social, viral, mobile, as well as video components. In order to harness the interplay of these efficiently, the approach to take is akin to tuning a musical instrument: pluck a string and listen for feedback; adjust accordingly; rinse, repeat. This does not mean your first foray into emerging media is a blind stab in the dark, nor should it be cause for you to fear utilizing it. This is where research comes into play; ensuring your approach provides you with information that can give you actionable, post-operative insights is crucial to long-term branding success.
Granted, not all parameters of your campaign, such as budget constraints, can allow for costly research. On the other hand, external normative data provides access to a wealth of information at a fraction of the cost. Based on consistently aggregated data, it can not only help guide campaigns in the planning stages toward the best chance of success, but it can be used after the fact to help diagnose issues, or explore any additional questions that may arise.
The following graphs and tables use creative format data from the MarketNorms® database. Using the entertainment industry as an example, video units typically outperform rich media units on awareness, isolated at an exposure of 1; however, rich media may be the better performer when it comes to Purchase Intent. Included below is a calculator that gives a potential cost-effectiveness scenario that not only reinforces this idea, but provides evidence that rich media may also be less expensive to impact each person. This calculator tool populates with MarketNorms® data, allowing for comparisons across various creative attributes, which can be particularly valuable in the planning stages of a campaign. A simple tool such as this can aid in controlling costs in the long run, freeing up resources to focus on the campaign’s value-driven proposition.
Source: Dynamic Logic MarketNorms®
Entertainment Industry ,Rich Media, frequency of 1: Last 3 Years, Q2/2009, N=35, n=46,396
Entertainment Industry, Video, frequency of 1: Full Dataset; N=20, n=29,798
Analysis Adjusted for Frequency
The upside to normative data can also be its downside; it needs to be collected over a length of time, and in a consistent, comparable manner. This takes considerable effort and time, not to mention financial investment. In the end, the best way to market to the consumer is to do it with the best tools available. Research is never the magic 8-ball we hope for. In this case, it’s more like a compass that’s pointing in the direction we should go, but it’s up to us to go out there, traverse the terrain, and gather data along the way, but with a long term goal in mind. Video can be great as a centerpiece or supplement to any campaign; normative research is the tool to help give it the best chance to succeed.
Sources:
1- Nielsen three screen report, Q2/2009
2- http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=112822
3- Dynamic Logic’s MarketNorms® database, Q2/2009
If you’re interested in how Dynamic Logic can help your next campaign perform optimally for you. We invite you to call us at 212-844-3700 or email us at answers (at) dynamic logic (dot) com. Tell them that you read about us here
Research Operations Manager Scott Kresge talks about the unique aspects of operating on a global scale September 4, 2009
Posted by markblei in Staff posts.Tags: Dynamic Logic, Research, Scott Kresge, Staff posts
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With a degree in computer science as well as cognitive psychology, I’ve always enjoyed pushing around large collections of data particularly when they involve human behavior and demographics.
When I go to the office I live the vicarious life of a virtual tourist. Rather than stepping off a plane or a ship and being immersed in a different culture, I am exposed to a cacophony of out-of-context snapshots of other cultures every work day.
One of my first eye opening experiences in managing Global Operations was a study being run in China. I was keeping an eye on the recruitment levels as it went infield just out of curiosity. The number of survey respondents exploded instantly and grew at speeds that we would never see in the U.S. My first thought was to shut the survey down. Surely we were breaking some agreement with the publishers by commandeering all the available advertising real estate and then inviting every single visitor to take a survey. I naively envisioned 1.3 billion Chinese poised over their keyboards happily waiting to pounce on the next available survey.
Mercifully, one of my counterparts in Beijing explained what I was seeing. It’s not uncommon in China for even some the largest of portal sites to “lease out” their entire site to a single entity or a small group. For all practical purposes, you own all branding rights and advertising real estate on the site. There’s a catch of course. You can only “own” it for a few days at most. Imagine owning all the advertising real estate and data collection rights on a site like Yahoo.com or AOL.com…even for just a few hours.
Here are a few examples of some of those out-of-context, cultural snapshots. I’ve identified them by language since country borders are becoming less and less meaningful in the brave new internet landscape.
Chinese – Seeing this survey throws me every time I see it. This survey involves one of the largest American entertainment icons and is instantly recognizable by probably 99+% of Americans and here it’s mixed with a language that I imagine less than 1% of Americans can decipher. I find it pleasantly disorienting.
Russian – I was born into an era when the Soviet Union was planting nuclear missiles on Cuba and Nikita Khrushchev was saying “We will bury you!” (apparently speaking figuratively to capitalism in general). Now I’m helping to execute a study to determine how well the marketing efforts of one the largest American chip manufacturers are going in Russia.
Arabic – Written Arabic is a visually beautiful language. Of course, I wouldn’t even recognize it as a language of any kind if someone didn’t tell me it was so. In addition to the translation issue, Arabic has the additional technical challenge of being written and read from right to left.
I’ve presented three glimpses of data collection across three very different regions and cultures. To paraphrase a saying; the more things change, the more they remain the same. I won’t bore you with numerical results but you can take comfort from the fact that out of this cultural chaos comes one global truth: If you expose people from any culture to enough advertising, it’s going to affect their attitudes and behaviors
I’ll leave it to the advertisers and the philosophers to decide if this is a good thing or a bad thing.
- Scott Kresge
Research Operations Manager – Global
If you’re interested in how Dynamic Logic can help your next campaign perform optimally for you. No matter if you’re in New York, London, Paris Munich or anywhere else . We invite you to learn more by calling us at 212-844-3700 or email us at answers (at) dynamic logic (dot) com. Tell them that you read about us here!
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